BFN NEWS: Nike Stock

Updated: May 4, 2019

On February 20, 2019 college Basketball player Zion Williamson’s Nike’s came apart “within the first minute” causing the player to suffer from a knee sprain. (Source: CNN)


Prior to this incident Zion has been seen as one of the top college basketball players to be considered for the 2019 NBA draft. There is now a debate on whether Zion should play prior to the draft in order to prevent another injury.(Source: Sports Illustrated)


Right after the accident Nike released a statement: “The quality and performance of our products are of utmost importance," "While this is an isolated occurrence, we are working to identify the issue." (Source:CNN)

Since the incident it was reported that Nike’s stock had fallen by 1%. On February 21, 2019. (Source: CNN)


According to CNN analysts have attributed the slight drop to Williamson. However, they don’t expect the brand to suffer in the long run. ( Source: CNN)


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